Competition is back to noontime shows (again) this February 06, 2012 as ABS-CBN - Kapamilya Network pits the newly reformatted It's Showtime (previously Showtime) with the longest running undisputed noontime show of GMA Network - Kapuso Network's Eat Bulaga. So what does this spell for both well-received noontime programs.
This is not the first time that ABS-CBN (Kapamilya) Network compete with the noontime giant Eat Bulaga. Speaking as someone who followed the transition of the beloved undisputed noontime show (Eat Bulaga), in my own opinion after Eat Bulaga migrated to GMA Network back in 1995, it seems that it also brought along the flare and magic to noontime show which EB was known for to GMA Network. Fans of the series which came from almost all generation was also taken away from ABS-CBN, thus making GMA Network become a more competitive Philippine Network giant that it is known today. I can firmly say that Eat Bulaga brought fame and success to GMA. Since then ABS-CBN has always struggled with the noontime slot. Kapamilya has pitted various noontime shows like 'Sang Linggo nAPO Sila, Magandang Tanghali Bayan, Esep Esep, Masayang Tanghali Bayan, and MTB Ang Saya Saya. One particular ABS-CBN noontime show came close as a competition to Eat bulaga and that was Wowowee which somehow broke the usual variety format in exchange of a game show packed format. There have been a couple of times that the show has won over the ratings game with Eat Bulaga. After Wowowee's five year run, the shows host got into dispute with the Kapamilya Network's management causing him to leave the network in exchange of a new afternoon-evening variety game show on TV5. ABS-CBN then replaced Wowowee with the short live noontime shows like Pilipinas Win Na Win, but that show was still a flop. Then ABS-CBN tried going back to the noontime variety show format with Happy Yipee Yehey! but the noontime show itself came to a short run and come February 6, it will be replaced by the popular morning talent-variety show Showtime. In order to compete with the undisputed noontime show Eat Bulaga, Showtime will surely drop its regular talent show format into a more streamlined variety-game show format. Showtime will now be know as It's Showtime.
If there is one thing that I come to realize in this life that one should never be loyal to one particular station. I for one am still a fan of Eat Bulaga but that doesn't mean that I won't be switching channels. There wonce was a time when I preferred the Korean telenovela noontime block that TV5 once had, and during those times Eat Bulaga and Wowowee were already on air. Showtime was also a great show back then as it came before Eat Bulaga and becoming more of a supplement to an enjoyable noontime. It was a killer combo, After Showtime, we then switched to Eat Bulaga. Sadly Showtime will now be directly competing with Eat Bulaga, which will definitely be chaotic. Well at least we now have an option, because believe it or not there can be days where Eat Bulaga can be just tad boring. Showtime's greatest asset is Vice Ganda and her comedy bar background, sadly once she takes brakes the Showtime would just be another like another Happy Yippee Yehey and as much as possible It's showtime wouldn't want that so that only means that there would be no rest for the popular comedian, Vice Ganda. Chances are that Gandang Gabi Vice might soon bid its farewell.
It's Showtime Station ID
ABS-CBN Kapamilya Network promotes It's Showtime
A big give away that the ABS-CBN and the actual noontime show is desperate to win back the noontime slot that is the fact that the show will air 30 minutes before 12:00 nn. So Showtime will have a thirty minutes lead and a lot to prove, but I know for a fact that come 12:00 nn thse who are tuned in to the new noontime show would be switching back to the well-beloved noontime show Eat Bulaga and that is a FACT (well if you are not a solid Kapamilya that is)! Another thing that I've also noticed that the new show is heavily marketed, which is pretty normal but there is a certain unique feel to It's Showtime marketing. It feels like it is going to be a better Showtime, but one thing is sure that TAPE Management will be up its feet to defend Eat Bulaga noontime reign. This will possibly mean new games, segments, and humor for Eat Bulaga but we'll see that once competition is back.
I am not saying that It's Showtime can never beat Eat Bulaga nor I can say that it completely can. Competition is good for both noontime shows to be up both their games; and think of new, entertaining, and innovative segments to keep the Philippine masses entertained. Hopefully, ABS-CBN can finally be content with this noontime show and stick with it through thick and thin because It's Showtime will probably be their best and last noontime show to become an actual competition to Eat Bulaga... that is coming from someone who is a long fan of Eat Bulaga, and at a time an avid viewer of Showtime. To It's Showtime, good luck because you need it. Hope you could help Eat Bulaga improve and become a better noontime show by winning the ratings game which means that they have to improve on something. To Eat Bulaga (TAPE Incorporated) the challenge glove has been thrown at you. Be up your feet and prove that Eat Bulaga will forever be the best noontime show of all time...a show not just for the contemporary but for all generations.